A mere five percent of all monies donated to charities come from corporations. This is proof that there are too many businesses that benefit from quality life in the community but don’t participate in that quality.
We have learned over the years that corporations are becoming more aware of the fact that their sales and profits come from the community and that they need to take a more active approach to getting involved in supporting the communities they serve. Examples of the benefits to a company starting a foundation are as follows:
- Build a strong bond between your company and the community;
- Increase employee retention;
- Take advantage of the tax benefits of setting up a 501 (c) (3);
- Establish a key differentiator – A competitive edge;
- Build upon the company’s public relations strategy; and
- Open doors to future business and relationships through philanthropic partnerships
With the proper direction and resources, corporations can be the most powerful player in the nonprofit sector and philanthropy. The five percent could easily be doubled in the next few years if companies begin to recognize service as a part of their mission.
Serving the community doesn’t have to be a tedious chore. It can be a source of delight and satisfaction for employees and executives. Powered by Professionals has developed a package for corporations to easily build philanthropy into their mission and their company culture called Responsible Capitalism. This package can be used to help a company launch a brand new Foundation, or it can apply to existing Foundations that are looking to take their efforts to the next level. It can also be used for any company, regardless of revenues, profits and numbers of employees.
The services contained in this package are outlined below. Upon meeting with your company and gaining an understanding of your vision of becoming involved with the community, we can best determine the services needed to achieve your objectives.
Establishment of Culture
The first criterion for taking positive action in philanthropy is to make it a part of the corporate culture. The CEO and/or owners need to make philanthropy a centerpiece of the company’s culture and mission and be sure to empower the employees to become a part of the process. Our services in this area assure this objective is accomplished.
Involving employees in philanthropic endeavors is a win-win for corporations. When the community sees the company as not simply taking profits out of the community, but putting people and resources into the community, it strengthens the company’s reputation as a good corporate citizen. Getting the employees behind the mission of the Foundation is key to its success and also helps create a more positive working environment, making employees feel better about themselves and the company. Our expertise in this area contains several programs that achieve this objective.
There is a fair amount of administration required to form a legal Foundation as well as ongoing maintenance needed to maintain the nonprofit status. We offer services in this area to make certain all of this work is completed. Additionally there is a great deal of administration in regards to the creation and maintenance of a database as well as a significant amount of communication between the organization and the donors which our team will manage.
An annual fundraising event is a wonderful opportunity to showcase the Foundation to the community. In addition to the awareness an event generates, it also offers the company an opportunity to raise additional donations. Our expertise in this area will help your Foundation shine.
Basic marketing of the Foundation is critical to its success, including a strong identity and related marketing materials as well as a website that is informative and supports online donations. We have experienced strategic business partners to ensure success in this area.
Volunteers are essential to the success of any charitable organization. Our team will focus on building and managing a Board of Directors as well as a young leadership event committee.
Contact us for more information on starting a charity