TURNING YOUR PASSION INTO PURPOSE: THE BENEFITS OF HAVING A DIY FUNDRAISING PROGRAM

Fundraising comes in all shapes and forms, and one of the fastest-growing types of peer-to-peer fundraising is Do-it-yourself (DIY). Non-profit organizations are encouraging their supporters to turn their passion into purpose and empowering them to “Fundraise Your Way”! There are many benefits to having a DIY fundraising program including a bigger donor reach, raising more money with a lower overhead cost, taking on less work, and more. DIY fundraising comes in all shapes and forms: community events, crowdfunding campaigns, and fundraising around occasions/special giving. Keep reading for the 3 tops reasons why your non-profit organization should implement a DIY fundraising program in 2022, and the first steps into taking the leap.

1. DIY FUNDRAISING PROVIDES YOUR SUPPORTERS WITH A PERSONALIZED EXPERIENCE

Boost engagement by providing fun and unique ways for your supporters to be involved with your organization. Your DIY Fundraiser will take stronger ownership of their fundraising by doing it via a campaign or event that they create themselves. By allowing your supporters to be creative with their fundraising, they are likely to raise more money doing something they are passionate about for your cause. This makes the giving experience more personalized and connected to the cause. For example, someone who loves swimming might create a DIY fundraiser raising money for each lap completed in the pool. This combines their passion for swimming with raising money for your organization.

2. CREATES SIMPLE AND LOW-COST FUNDRAISING EVENTS AND CAMPAIGNS

DIY fundraising is easy to launch and is typically very cost-effective. Your DIY Fundraiser will take on most of the heavy lifting since they will choose the fundraiser type, create the fundraising page, share it with their networks, and execute the event/activity. Your organization can help increase visibility by sharing it on your website and social media and encourage other supporters to also create a DIY Fundraiser. DIY Fundraising is a turnkey idea that your organization can use at any level.

3. REACHES NEW DONORS AND BUILDS STRONG RELATIONSHIPS WITH THEM

More traditional campaign models funnel engagement through a single outlet and pull the same supporters from your database year over year which can limit your ability to grow the donor base of your non-profit. This is not the case with DIY fundraising. DIY Fundraisers are reaching out to their friends and family through a network structure, meaning your cause is reaching new audiences in an organic way without spending marketing dollars. DIY Fundraising also strengthens relationships with these new donors as you can continue to keep them engaged in other ways with your cause starting with a personalized thank you post fundraiser.